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Our

Process

  • The Bluer Story

  • What We Stand For

  • Craftsmanship

  • Materials

  • A New Model

  • Warranty

  • Returns

Bluer Denim

"The Student Has Surpassed The Master"

"Bluer Than Indigo" is a Japanese saying that means, "The student has surpassed the master." We are not just another denim company. We are here to forever change American textile manufacturing and support the hardworking people who make America great.

What we stand for

A lot of brands stand for things like quality and authenticity. We stand for those things too, but with an added ingredient too often missing from the apparel industry: innovation. With our online-only model, all-American sourcing and construction, and unique shopping experience, we're bringing unbelievable quality and the most authentic materials available to you for never-before-seen prices.

chalk pocket
pants half

Craftsmanship

We are creating a new era for working craftsmen. We respect the hard-working spirit that the people of this nation put into everything they do—we put that same spirit into all of our clothes.

quality weaving
Quality Weaving
attention to detail
Attention to detail
georgian cotton
Hand-Made
longevity fabrication
Built to Last
made in the usa

Made in America

From start to finish, our denim products never leave our shores.

cotton grown in
Grown
Battleboro, Georgia
weaved by cone mills
Woven
Greensboro, North Carolina
designed in
Designed
Portland, Oregon
hand made in
Hand Made
Los Angeles, California
the movement

A New Model

Introducing home try-ons to the denim industry.

Many people find the task of trying on jeans in stores to be arduous and even annoying. At Bluer, you can try on up to three pairs of jeans in your own home – with your shoes, your shirts; with your girlfriend, boyfriend or best friend... you get the idea. And you can do it all on your own schedules, without the pressures of a fitting-room environment and a salesperson on commission.

Here’s how it works: Simply select up to three pairs of jeans to try, and add them to your “Home Try On” cart. Bluer will ship right to your door, and you’ll have enough time to either ship them back...or not – you’ll only pay for what you keep. There are absolutely no upfront fees, and no shipping costs in either direction. This is a world-first for the denim industry, and we think it’s going to forever change the face of manufacturing in America. In a very good way.

Our Warranty

Bluer warrants each and every denim product it sells for one (1) year against damage or defect resulting from normal wear. If your jeans or jacket fail for any reason, simply return them back to us and we will repair them free of charge. Each jacket and pair of jeans has a label sewn inside with a unique serial number next to a space for your signature as the owner. Here’s how the process works:

1

Take a photo

of the problem area & your signed warranty tag

2

Email your photo

to repairs@bluerdenim.com

3

Receive rma number

to process your return

4

Find your label

fill it out, attach it, and drop it off at FedEx
for a free return

5

Return your jeans

so we can make the repairs

6

Repair & return

We'll ship your refurbished jeans in 4-6 weeks

returns

Buy with peace of mind

14-days of grace, just in case.

You probably won't need it after the home try-on, but all of our jeans come with a 14-day return policy after purchase. Returns are quick and easy. Just follow these steps:

1

Submit a request

to returns@bluerdenim.com with product & order number

2

Receive rma number

to process your return

3

Find your label

fill it out, attach it, and drop it off at FedEx
for a free return

4

Return your jeans

and we'll submit your refund

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