Bluer Sustainable Denim
Save 15% on all Denim through Today

Bluer Denim

Selvage denim inspired by the past. Sustainably sourced and kindly made for the future. Trend hunters need not apply.

I bought a pair of the Raw Indigo Selvedge and WOW! I am so impressed! I want more!

Jason, New York, NY

I got my first pair...I love them...excellent fit, the packaging was all sustainable and recyclable. I'll have these for a long time.

Trent, Peoria, IL

What got my attention was the give back model. I love this model of waste reduction and community care.

Karen, Knoxville, TN

I bought two pairs and wish I stocked up! They’re my favorites and wear them 3+ times a week.

John, Seattle, WA
At Bluer, we take that feeling good a step further. We source responsibly and reduce what we can. Bluer is carbon neutral (we neutralize the carbon footprint of your jeans by purchasing carbon offsets from Terrapass), we are proud members of 1% for the Planet, and we take back your unwanted denim to reuse or recycle.
Guide to Black Selvage Denim
Premium Denim: Worth the Investment?