Modern Slim | Cone Mills White Oak "1968" Raw Indigo Selvage
Modern Slim | Cone Mills White Oak "1968" Raw Indigo Selvage
Modern Slim | Cone Mills White Oak "1968" Raw Indigo Selvage
Modern Slim | Cone Mills White Oak "1968" Raw Indigo Selvage
Modern Slim | Cone Mills White Oak "1968" Raw Indigo Selvage
Modern Slim | Cone Mills White Oak "1968" Raw Indigo Selvage
Modern Slim | Cone Mills White Oak "1968" Raw Indigo Selvage
Modern Slim | Cone Mills White Oak "1968" Raw Indigo Selvage
Modern Slim | Cone Mills White Oak "1968" Raw Indigo Selvage
Modern Slim | Cone Mills White Oak "1968" Raw Indigo Selvage

Modern Slim | Cone Mills White Oak "1968" Raw Indigo Selvage

Regular price $145.00 Save 0%
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The Modern Slim is not too skinny, not too loose — these jeans are the perfect everyday pair. They transition easily from casual to dressy and look great with just about anything. Low/mid rise, straight and slim from the hips down to the leg opening.

Base size 32 specifications...

Waist 34" | Front Rise 10.5" | Back Rise 15"

Thigh 22.5" | Knee 17.5" | Hem 15" | Length 35

 

Fits like:

  1. APC Petit Standard
  2. Levi’s® 511
  3. Naked & Famous Super Skinny Guy

"1968" Raw Indigo Rigid Selvage denim is Cone Mills White Oak sanforized 13oz denim - 100% double-ring spun cotton, finished with a classic red line selvage I.D. Raw denim is untreated and unwashed with uniform deep indigo color and will lighten and fade with wear and washing.  Features copper stitching, antique nickel buttons, and rivets.  Button fly.

Denim Care 

Want a $10 credit? Help us rescue old denim from an eternity in the landfill. Before tossing your old jeans, send them to Bluer in a pre-paid envelope and we’ll give you a $10 credit. If your old jeans are in good condition, we’ll wash them and deliver them to a Pacific Northwest shelter. If they’re well loved, we’ll recycle them into earth-friendly insulation materials. We’re also evaluating ways to recycle jeans into new selvage denim.

How Denim Rescue Works

Step 1) Fill in the form (below) and we’ll send you a pre-paid envelope.

Step 2) Throw your jeans into the envelope and fill out the postcard with your details.

Step 3) We’ll email you a $10 credit toward your next Bluer Denim purchase. (Limit 1 credit per new pair of denim.)

Step 4) We’ll wash your jeans and personally give them to someone who needs them or we’ll recycle them into insulation. (Soon we hope to turn your old jeans into new selvedge denim.)

Want to rescue even more jeans from the landfill?

According to the Ellen MacArthur Foundation, “Every second, the equivalent of one garbage truck of textiles is landfilled or burned.” Bluer Denim hopes you’ll stop before you start. Stop buying stuff. Stop chasing trends. Those trends hurt the environment and hurt your wallet. Our jeans are made in classic styles using durable denim so you can wear one pair for decades, instead of buying and re-buying jeans as trends come and go.

Throwing away other stuff? See how long it will take to decompose.

Learn about our Bluer Skies, Bluer Ocean programs here.

The fine print: Denim Rescue is available in the US only. Limit one $10 credit per purchase.

Denim Rescue available beginning September 15, 2019.

Why Our Jeans Feel Better than the Rest

We believe jeans should feel good. Feeling good means that jeans fit well and that the denim feels good against your skin.

At Bluer, we take that feeling good a step further. We source responsibly and reduce what we can. Bluer is carbon neutral (we neutralize the carbon footprint of your jeans by purchasing carbon offsets from Terrapass), we are proud members of 1% for the Planet, and we take back your unwanted denim to reuse or recycle.

Because we cannot completely neutralize the environmental footprint of each pair of jeans directly, we purchase certificates (aka carbon offsets) indicating that we have contributed to projects that are offsetting the greenhouse gasses our jeans have created. Projects range from supporting landowners who want to keep their trees instead of cutting them down, to funding farmers who reduce the methane released from decomposing manure. All projects are certified to be effective now and wouldn’t exist without this funding.

1% for the Planet is the brainchild of Yvon Chouinard of Patagonia fame, and Craig Mathews, founder of Blue Ribbon Flies. 1% for the Planet facilitates donations from for-profit businesses to environmental non-profit organizations. At Bluer we believe that those who benefit from earth’s natural resources should pay for those resources. We gladly commit 1% of our gross sales annually. It’s the least we can do.

Our Denim Rescue program rescues denim from an eternity in the landfill. Before tossing your old jeans, send them to Bluer and we’ll give you a $15 credit. If your old jeans are in good condition, we’ll wash them and deliver them to a Pacific Northwest shelter. If they’re well-loved, we’ll recycle them into earth-friendly insulation materials. We’re also evaluating ways to recycle jeans into new selvage denim.

Jeans of a Lifetime

The apparel industry is one of the leading contributors to climate change thanks, in part, to fast fashion. To ease the flow of clothes from the sale rack straight to the landfill, we don’t waste energy chasing trends. We make jeans in classic styles using sustainable denim that will last a lifetime. Our jeans are ethically produced in downtown LA from denim manufactured using the latest sustainability practices by people in safe and healthy facilities.

Want to know more about where your jeans came from? Check the number. Each pair of jeans comes with a serial number tracking the exact location the denim was sourced and where it was cut and sewn.

Help us ease the impact of the apparel industry. Buy Bluer Denim. When you do so, you’ll (finally) have a pair of jeans that feels truly good in every way.

To get the best fit for your body type use our fit guides.

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