Bluer Skies, Bluer Ocean


Why Our Jeans Feel Better than the Rest

We believe jeans should feel good. Feeling good means that jeans fit well and that the denim feels good against your skin.

At Bluer, we take that feeling good a step further. We source responsibly and reduce what we can. Bluer is carbon neutral (we neutralize the carbon footprint of your jeans by purchasing carbon offsets from Terrapass), we are proud members of 1% for the Planet, and we take back your unwanted denim to reuse or recycle.

Because we cannot completely neutralize the environmental footprint of each pair of jeans directly, we purchase certificates (aka carbon offsets) indicating that we have contributed to projects that are offsetting the greenhouse gasses our jeans have created. Projects range from supporting landowners who want to keep their trees instead of cutting them down, to funding farmers who reduce the methane released from decomposing manure. All projects are certified to be effective now and wouldn’t exist without this funding.

1% for the Planet is the brainchild of Yvon Chouinard of Patagonia fame, and Craig Mathews, founder of Blue Ribbon Flies. 1% for the Planet facilitates donations from for-profit businesses to environmental non-profit organizations. At Bluer we believe that those who benefit from earth’s natural resources should pay for those resources. We gladly commit 1% of our gross sales annually. It’s the least we can do.

Our Denim Rescue program rescues denim from an eternity in the landfill. Before tossing your old jeans, send them to Bluer and we’ll give you a $10 credit. If your old jeans are in good condition, we’ll wash them and deliver them to a Pacific Northwest shelter. If they’re well-loved, we’ll recycle them into earth-friendly insulation materials. We’re also evaluating ways to recycle jeans into new selvage denim.

Jeans of a Lifetime

The apparel industry is one of the leading contributors to climate change thanks, in part, to fast fashion. To ease the flow of clothes from the sale rack straight to the landfill, we don’t waste energy chasing trends. We make jeans in classic styles using sustainable denim that will last a lifetime. Our jeans are ethically produced in downtown LA from denim manufactured using the latest sustainability practices by people in safe and healthy facilities.

Want to know more about where your jeans came from? Check the number. Each pair of jeans comes with a serial number tracking the exact location the denim was sourced and where it was cut and sewn.

Help us ease the impact of the apparel industry. Buy Bluer Denim. When you do so, you’ll (finally) have a pair of jeans that feels truly good in every way.