Top Coverage of Bluer Denim

At Bluer Denim, we’re proud to produce premium jeans for men and women that are made in the USA and designed to last a lifetime. Our commitment to sustainability informs the styles we release: classic cuts that don’t succumb to trends, and we hope, don’t end up in a landfill. We embrace a less is more ethos because we want to slow the cycle of fast fashion and help ease the impact of the apparel industry. We do it because it’s the right thing to do, not for the media attention. But it still feels pretty good to see our name in an article or two. Check out all of the stories about Bluer Denim below.

Alaska Beyond magazine
Sustainable Style by Ellisha Rosli

The official in-flight magazine of Alaska Airlines featured Bluer Denim among other notable brands including Rothy’s and Amour Vert in a roundup of lines that showcase sustainable style. 

“Each pair of Bluer Denim is made using only US materials and is washed using ozone laundry processes.”

The Good Trade
14 American-Made Clothing Brands You Can Wear With Pride by The Good Trade staff writer 

The online platform dedicated to promoting conscious consumerism included Bluer Denim in a roundup of brands that manufacture in the USA. 

“We’ve searched for our favorite American-made clothing brands making high quality basics for women and men—including denim, tees, dresses, and sweatshirts. Check out our favorite 14 brands keeping their design and manufacturing in the USA.” 

The Good Trade
10 Fair Trade & Eco-Friendly Denim Brands You Should Know Exist by Staff Writer 

Bluer Denim was included in a list of sustainable denim brands among such luminaries as Everlane and DL1961.

“What really gets our attention is their innovative 1 for 1 give back model. For every pair of jeans you purchase, Bluer will buy back your used pair for $5, refurbish them and deliver them to someone who really needs them. We love this simple model of waste reduction and community care.”

Indie Getup
7 Eco-Friendly Denim Brands Every Guy Needs To Check Out by Brandon Dendas

Indie Getup hosts a community of conscious shoppers who seek the best in innovative and grassroots clothing lines. Bluer Denim was featured among other sustainable lines. 

“If you’re on the hunt for quality, look no further than Bluer Denim.”

Portland Monthly
The Birth of Bluer Denim by Eden Dawn

Fashion feature on the genesis and philosophy of Bluer Denim.

“A local denim start up with heavy hitters behind it wants to revolutionize the entire denim industry.”

11 Eco-Friendly Denim Brands That Don’t Poison the Water or Workers by Julie Kleber

Roundup of sustainable denim brands that feature ethical production. 

“Bluer products are authentically tailored and crafted to the highest possible standards, right here in the U.S.”

Introducing… Bluer Jeans, 100% Made in America by Jonathan Evans 

Online piece on the launch of Bluer Denim.

“Portland-based Bluer denim doesn’t just cut and sew their jeans in Los Angeles using eco-friendly ozone washing processes, they ensure that everything — from the fabric to the rivets — is 100% all-American…Even the thread, made by Coats, is produced domestically.”

Sourcing Journal
Bluer Denim Pursues Domestic Premium Roots by By Genevieve Scarano

Trade journal highlighting the launch of Bluer Denim.

“Launched in 2013 by denim veteran Jeff Shafer, the Portland, Oregon-based brand is known for its high-quality raw selvedge denim—without an expensive markup or overseas production process.”

Bluer Denim: Black is the New Black by Lisette Geller 

Feature post on Bluer Denim’s limited edition release of black selvage jeans. 

“Bluer Denim is about Premium tailored denim that’s 100% transparently ‘Made in America’ with a “Buy One, Give One” philanthropic mission”

Green Jeans are Bluer: An interview with Jeffrey Shafer by Mohamad Akef

Impakter covers impactful startup and sustainable consumer goods for its international readership. In a Q&A with Bluer Denim founder Jeffrey Shafer, readers learn about the brand and its commitment to ethical and sustainable manufacturing in the US. 

“One company that has taken the concept of the circular economy to heart from the very beginning is Bluer Denim.”

The Good Trade
10 USA-Made Denim Brands Actually Making America Great Again by Staff Writer

A round-up of American made denim companies for those who want a minimalist wardrobe without the environmental impact. 

“We think they’re the best pair of American-made denim you can buy for under $100. “

Also featured in:

Good Companies 


Poor and Pretty 

Fashion Heros